What’s the very best way to get good ideas, not just marketing ideas?

Hi, I’m Dr. Dennis Bradford.

Just one good idea could dramatically improve the quality of your life or the success of your business, couldn’t it?

So being open to ideas that are new to you is the only mindset that makes sense.

So, what’s the best way to get new ideas?

It’s to get a lot of ideas.  Most new ideas may be irrelevant or unhelpful, but there will be at least occasional gems.

Consider this analogous question:  what’s the best way to spend quality time with your children?

It’s by spending a lot of time with your children.

If you do, some of that time will be quality time, won’t it?

So let’s say that, either as an owner or employee, you are in business.

The best way to get good ideas about how to attract and keep customers, clients, or patients is regularly to expose yourself to relevant new ideas.

Some of those ideas will be gems.

For most of us, the most efficient way to get good ideas is simply to read for at least 20 or 30 minutes daily.

That’s not a lot of time, but it’s important and can, over the years, have an enormous positive impact.

That’s especially true when you learn from the mistakes of others. 

Learning from the mistakes of others can be just as instructive and much less costly than learning from your own, can’t it?

All things being equal, sometimes just avoiding common mistakes that your competitors are making can make your business soar.

In business, many of the most important mistakes are marketing mistakes.

The world wide web is still revolutionizing the way business is done.

If you are not keeping up, you are falling behind.

For example, video, like this one, has already become the dominant way marketing is done online.

Here are five marketing mistakes that may be holding you back:

One, not using videos to train help.

If you don’t already, sooner or later you’ll probably hire sub-contractors or employees to help you.

Showing beats telling.

Use videos to show them exactly how to do something the way you want it done.

That increases training efficiency and reduces aggravation.

Even if you’ll always be working alone, memories fade.

Make videos of how to solve problems that may recur to show you in the future how to solve them well.

Two, not leading with the giving hand.

Think in terms of creating business friendships with prospects.

At the beginning of a friendship, how do we usually generate rapport?

It’s by bonding over some commonality.

A great way to do that is to give someone a free video, like I’m doing now, that helps solve a problem.

That can lead to a continued conversation about shared experiences and then to increased mutual goodwill.

Three, failing to identify and focus on the one action a prospect should take. 

Marketing messages should always be understandable by bright 12-year olds.

Keep them simple.

Overwhelming or confusing a prospect almost inevitably leads to ‘No.’

Reduce the options you give to prospects to “yes” or “no.”  Two options always beat four or five options.

Four, selling or telling instead of teaching.

Education is stealthy marketing.

Instead of using hard sales closes, just help prospects understand their best option.

Teach something useful and let them buy.

Lecturing is not teaching.

Online videos, again like this one, are one of the best ways to reach new prospects and teach something useful.

One reason is that, unlike videos used on television, if you already have a smart phone, an iPad, or some similar device, it needn’t cost a penny to make and upload a video.

Five, failing to produce enough videos.

Doing them regularly is video blogging.

It’s all about education.

Help your prospects understand what they should understand to make a good decision.

Show them how to solve their problems using free, online videos.

Use those videos to educate rather than to try to sell.

They’ll help prospects come to know, like, and trust you.

If they do, when they have a related problem that requires purchasing a solution, from whom do you think they’ll purchase that solution?

For example, suppose that 2 or 3 times weekly for the next three months you upload a short video to your YouTube channel and relevant playlist that demonstrates how to solve a specific problem in your field.

At the end of each video, suggest that a viewer take the option of learning more by doing something else, a call to action.

Sound like a good plan?

So there are 5 ways to boost your business.

Would you like some additional help?

Here’s a very inexpensive suggestion:

Get a copy of my 40 Top Marketing Mistakes.

You may purchase it as a Kindle e-book for just $2.99 (and the paperback version is under $10).

Go to amazon.com and do a search under Books for ‘Dennis Bradford.’

If you know anyone else who might benefit from this video, please share it.

I wish you success.

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