Posted On 04 Jun 2012
A Dark Time is a mystery/thriller that I recently released. It comes with a bonus that may be especially appealing to readers of this blog, and this post is a lesson in avoiding the biggest single mistake in business.
Unfortunately, there were some publication snafus and, if you intended to order a copy, you may have had difficulty.
Fortunately, everything with respect to ordering is now running smoothly.
Click here to order a physical copy of A Dark Time for just $10.99. Alternatively, you may order it from its normal Amazon.com detail page or, if you have a Kindle reader, you can order it in Kindle format for just $2.99.
There is also a website for the book (at adarktime.com) if you are interested in more information about it – including published reviews and some information on the places in the story.
The bonus is a private strategy session with me over the phone.
Have you ever thought of writing a book?
If so and you haven’t ever done it, why don’t we talk about it? I’ve written 11. Several have been published in the standard way and some have been self-published. I also attracted a literary agent. Some of my experience may be useful to you.
Let me here give you the biggest single mistake: know your audience before you write your book.
Too many people write what they want to write about and then wonder why it never sells!
Here’s the truth: Almost nobody cares about you. They don’t care what you think or what you do.
People are stuck on themselves. People are preoccupied with their own concerns. Nearly everyone is struggling or, at least, trying to avoid struggling.
The trick to marketing anything, from a book like A Dark Time to a new fishing lure, is to engage them in what they are already thinking about.
There’s an incessant stream of thoughts going on in peoples’ minds. If you connect with those thoughts, they’ll listen to you as long as you only keep talking about those thoughts. If you fail to connect with those thoughts, they won’t hear anything you say.
What you say may be valuable to them! It doesn’t matter.
Jim Edwards has a simple formula to keep in mind: PQRsquared. It summarizes what most people think about most of the time: their Problems, their Questions, their Roadblocks, and the Results they want.
If you are able to engage people about their problems, questions, roadblocks, or desired results, they’ll listen to you and, perhaps, buy from you. If not, they won’t.
As Eben Pagan has argued in his how-to-succeed-in-business courses (like “Altitude”): the marketing is more important than the content.
Another way to put this same point is the way that Fernand Braudel puts it in his great Civilization and Capitalism: 15th to 18th Centuries: modern economies run on demand (not on supply).
So ensure that there will be demand for your product or service before you do much work on it.
Don’t write your book if nobody is purchasing books of that kind.
So, even if you don’t take advantage of the bonus from purchasing A Dark Time, if you avoid that one mistake when writing a book or starting a business of any kind, you’ll automatically avoid wasting a lot of time and effort.
As always, if you know someone who might benefit from this, please forward it.
Related post: New Book Cover.
N.B.: Many of the posts in the spiritual well-being category of this blog relate to freeing yourself from the incessant tyranny of unnecessary thoughts.