Before I mention the suggestion, please ask yourself (using the terms loosely), “Do I think of myself as my own business or as a sub-contractor?” If you don’t, you should begin to do so immediately.
Because that’s what you are. You work not just for your employer but for yourself. You are providing services to your employer who is paying you for those services. Although you are an employee of your employer’s company, you are also your own agent.
So think of yourself as your own agent who is selling your services, your laboring activity.
If you don’t think that you are, imagine what would happen if you lost your job.
You’d go to others trying to sell your services, in other words, trying to land another job for yourself.
Even if you were lucky and wound up in a better job, that’s always a stressful process. Of course, there’s no guarantee that another job would be better. It might be worse – or you might not be able to find another job at all.
Let’s suppose that, at least for now, you want to keep your present job and worry less about keeping it. How?
Regularly ask yourself, “How can I be more valuable to my employer?” When you come up with ideas, consider their pros and cons carefully. If you come up with a way that you like, run it by your employer to see if he or she also thinks it’s a good idea.
Doing that well requires being able to identify with your employer’s perspective, being willing to imagine yourself in your employer’s position. In other words, imagine evaluating your contributions from that other person’s eyes.
If you adopt that mindset, you are ready for my suggestion. It’s based on this critical fact about prospects, who are potential customers, clients, or patients:
The lifeblood of every business is a sufficiently large influx of prospects so that a certain percentage of them can be converted into customers, clients, or patients.
Is there something that you could do to increase that influx without significantly increasing your own workload?
Here’s the suggestion: assuming that your business lacks an active online presence, mention to your employer that adding effective video marketing would more than pay for itself by boosting the bottom line.
First, make the suggestion gently. Nobody likes to be told what to do. Don’t approach your boss with the attitude: “Boss, here’s what you should do . . .”
Instead, approach your boss with this attitude: “Boss, I was thinking about how we could attract more prospects for our business. Would you be willing to consider an idea I have about that?” If you get an affirmative reply, proceed with the suggestion.
Second, if your company is large enough to have a marketing or advertising unit, do not make the suggestion to that unit. Why? They may take it as a criticism and bury it. Instead, be sure to mention it to the owner or manager.
Third, do a bit of research so that, if your employer asks you some questions, you can answer them. How? I recently made a 21 minute video that I encourage you to watch – twice.
Why twice? Because it’s packed with important ideas and you’ll almost certainly miss some the first time you watch it.
You can find the video in another blog post by clicking here.
It’s free to watch the video. After watching it, if you then make the suggestion to your employer, you’ll have put yourself in a much stronger position than you are right now – without having spent a penny!
In fact, I recommend that you encourage your employer to watch the video. That way he or she may have an “Aha!” moment without your having to say much at all.
If you make this suggestion in the right way, what will happen? One of two things:
FIRST: your employer will think it’s a great idea. He or she may contact me (or someone like me) directly for some effective video marketing help. The key is that it must be effective so that it earns more money than it costs.
Alternatively, he or she might ask you to follow up. After all, he or she is probably very busy running the company. That’d be a terrific outcome. By becoming more valuable to your company, that’d be terrific for your job security. Simply contact a video pro like me; in other words, it’s not as if you are going to have to produce videos yourself.
SECOND: your employer won’t think it’s a great idea. Even if he or she is wrong, that decision is above your pay grade.
Would this hurt you? No! Why?
Even if your employer rejects the suggestion, he or she will notice it and appreciate the fact that you, too, are thinking about ways to improve the company’s bottom line.
In other word, it’s a win for you either way.
If your employer decides to test it out by hiring my video marketing agency, that would be a win for your company as well as a win for the agency hired. We really do offer quality video marketing products that more than pay for themselves without any long-term contracts.
If you think that that suggestion is a good one, don’t sit on your hands. Use it to improve your job security.
All the best,